Quarterly magazine
I was hired by the Cal Maritime communications director to redesign their marketing materials. I guided our team which included the internal marketing manager, a photographer, writer, and printer.
CHALLENGE
As the only degree-granting maritime academy on the west coast of the U.S, Cal Maritime’s program combines classroom learning with applied technology, leadership development, and global awareness. We redesigned the college magazine, main marketing brochure, and individual brochures to transmit a modern and substantial image.
SOLUTIONS
Created:
a 20-page quarterly magazine for alumni, students, and friends of the college.a 16-page high-gloss Resource Book for prospective students.
a tri-fold print brochure
a course catalog
